Amman, Jordan
Project name
Property type — e.g. upscale hotel
One or two lines on what you were brought in to do — opening, repositioning, operations, F&B.
One hard outcome
Hospitality Consultancy · Since 2011
Refined hospitality, measured in results.
Fooding Consultant Services partners with hotels, restaurants and investors to open, reposition and elevate operations — pairing the art of hospitality with the discipline of a general manager who has run luxury and upscale properties for over two decades.
The firm
Great hospitality is felt by the guest and proven on the balance sheet. We work at the point where the two meet.
Founded in 2011, Fooding Consultant Services advises owners, operators and investors across the hospitality spectrum — luxury and upscale hotels, restaurants, and food & beverage ventures. Our work spans the full lifecycle: from feasibility and pre-opening, through daily operations, to repositioning under-performing assets.
Every engagement is led personally, grounded in front-line general management rather than theory. The result is counsel that survives contact with a live operation — commercially sharp, culturally fluent, and built to hold once the consultant has left the building.
Joseph El Khoury
Founder & Principal Consultant
What we do
Six ways we move an operation forward
Engagements are scoped to the asset — as a single mandate or a combined programme from concept to steady state.
i
Pre-Opening & Openings
Critical-path planning, budgets, recruitment, SOPs and brand standards — everything required to open on time and trade from day one.
ii
Operations & Turnaround
Diagnostic audits of a live operation, then a focused plan to lift service, cost discipline and profitability without losing the guest.
iii
Commercial & Revenue
Rate strategy, distribution, upselling and the commercial rhythm that turns occupancy into margin and one-time guests into returning ones.
iv
Food & Beverage Concepts
Restaurant and bar concepts built to sell — positioning, menu engineering, kitchen flow and the numbers behind the plate.
v
Feasibility & Investment
Market studies, operating models and honest go / no-go counsel for owners and investors weighing a new or existing hospitality asset.
vi
Service & Talent
Training, leadership development and guest-experience standards that raise satisfaction scores and make the culture repeatable.
Selected work
Projects across the Levant
Hospitality mandates delivered in Jordan, Lebanon and Syria — from openings to repositioning. Selected engagements below; several remain under confidentiality.
Beirut, Lebanon
Project name
Property type
What you were brought in to do.
One hard outcome
Damascus, Syria
Project name
Property type
What you were brought in to do.
One hard outcome
Concepts
Ideas we've built
Original food & beverage and hospitality concepts developed in-house — ready to adapt, operate or license.
Concept name
The idea in one sentence — what it is, who it's for, why it works.
Status
Concept name
The idea in one sentence.
Status
Concept name
The idea in one sentence.
Status
Track record
Selected results
Outcomes delivered across general management mandates in luxury and upscale properties.
+45%
Revenue growth in 18 months — driven by commercial repositioning and disciplined revenue management.
$2.8M
CAPEX programme delivered ahead of schedule and under budget, without disrupting live operations.
7.3 → 8.3
Guest satisfaction lifted a full point — the result of reset service standards and team culture.
+25%
Occupancy growth achieved alongside rate integrity, not at the expense of it.
The experience behind the counsel
Two decades inside the world's leading hospitality groups
Our advice is grounded in senior general management across international luxury and upscale brands — including pre-openings and operations in genuinely demanding markets.
Markets worked
Europe · Africa · Middle East · Indian Ocean · North America
Marriott
Hilton
Accor
IHG
Louvre Hotels Group
Aleph Hospitality
Brand affiliations reflect the founder's general management career. They are shown as professional background, not as client engagements of the firm.
Get in touch
Let's talk about your property.
Opening, repositioning, or simply want a frank read on where an operation stands — start the conversation.